品牌简介Brand Overview
CYC作为
时尚设计师品牌,由留法时尚设计师Apple Chan女士创立于2006年,凭借其数十年欧洲成衣设计的造诣,和对时尚潮流的把握,鲜明的设计风格及其无法复制的品牌内涵,正不可阻挡地成为时尚风潮的新。
CYC, as a brand of fashion designer, was founded in 2006 by Ms. Apple Chan, a well-known fashion designer who ever studied in France, to mainly provide women's four seasons garments, all kinds of fashion jewelry, shoes, hats, bag products, and provides plans of product research and development, trend analysis for fashion, fashion promotions for the domestic fashion industry. With its decades of attainments of European professional advanced garment design and grasp of the international cutting-edge fashion trends, distinctive design styles and brand connotations that can not be copied, it is unstoppably becoming the new king of fashion trends.
品牌定位Brand Positioning
品牌定位于时尚产品,以25-35岁都市成功女性为目标客户群,以追求时尚、为品牌述求点,整体品牌设计风格多样,适穿面广,不仅有充分展示女性青春、时尚的产品线,更有体现成功女性性感、高贵的成衣。
The brand is aimed at the international high-end fashion products, targeted at the 25~35 year-old successful urban female customers, and takes pursuit of fashion and high-quality as the appeal point of the brand; the overall brand has a diversity of design styles and a wide range of fitness, not only has product lines that fully show women’s youth and fashion, also has advanced garments that reflect the successful women’s sex appeal and nobility.
CYC以设计师的简称命名,因其烙印着设计师本人的设计理念、时尚风格及其无法复制的品牌内涵,代表着设计的自信与尊重。
CYC is named after a designer's short name; because of its stamp of the designer's own design concepts, fashion styles and brand connotations that can not be copied, it represents a high degree of self-confidence and respect to design.
板型设计、剪裁工艺的适度性和度是为CYC的又一大亮点,根据其面对人群的特点,对青春派女性的曲线与成熟女性的丰腴的体态进行巧妙设计,并独立研发CYC特有的裁剪版样计算模组;用科学的工艺为设计提供的技术支持。
The appropriateness and accuracy of pattern design and tailoring process is another highlight of CYC; according to people’s characteristics, we design for young women’s full figures and mature women’s curves cleverly, and independently develop a pattern cutting module that is only for CYC; provide perfect technical support for design with scientific processes.
CYC的女性个性独立,乐观自主,注重自我素质的增值与展现,对生活追求精致的唯美,作为这群知性女性所钟爱的时尚品牌,CYC为她们释放自我、体现高贵气质提供着源源不断的时尚素材。
CYC women have independent personality, optimism and independence, and emphasize the added value and demonstration of self-quality, pursue refined beauty of life; as a fashion brand that is this group of intellectual women's favorite, CYC provides a steady stream of fashion materials for them to release themselves and reflect their noble spirits.
产品定位Product Positioning
准确满足25-35岁女性对时尚生活的需求,产品风格明确细分,涵盖了当代成功女性生活的四个生活状态。
To accurately meet the 25~35 year old women’s needs of fashionable life; clearly classified product styles cover the contemporary successful women's four living conditions.
都市白领 (职业理性,简约时尚,激情工作的状态)
Urban White-Collar Workers (professional ration, simple fashion, passionate working state)
休闲时光(工作闲暇,娱乐休闲)
Leisure Time (work and leisure, entertainment and leisure)
优雅假日(浪漫假日,风情)
Elegant Holiday (romantic holidays, unlimited amorous feelings)
奢华定制(盛大聚会,定制)
Luxury Custom Garments (important gatherings, advanced custom garments)
此四大主题紧紧围绕特定人群进行分析,开发产品,以时尚资讯为基础,结合当季
服装面辅料流行趋势,突出的版型及裁剪,用成衣制作的态度,成就了CYC无以伦比的优雅<