品牌故事|BRAND STORY
品牌创始人 ALICE
ALICE GU,英国伦敦艺术大学
服装学院
时尚管理文学学士。经过多年的留学生活，让她接触了各种欧洲时尚文化，在一次意大利旅行中她深深的爱上了皮具之都FLORENCE佛罗伦萨，
油画般的美丽风景和精致的生活细节,令她体会了意大利人的生活哲学:
"Dolce Vita 甜蜜生活"
2008年,她把SSIMO品牌带回了,希望和更多女性一起分享这种甜蜜生活，并且在FLORENCE，上海，广州，香港分别建立了SSIMO设计中心和工作室。
Alice Gu graduated from University of Arts London, BA degree in Fashion Marketing and Management. During her study years in Europe, Alice got inspired by Italian phlisophy "Dolce Vita - sweet life" . In 2008, Alice brought "SSIMO" the leather goods brand from Florence to China, today SSIMO brand has its own design team and handcraft workshop in Florence,Shanghai,Guangzhou and Hongkong
品牌诠释|BRAND INTRODUCTION
中文解释|CHINESE
帛--优良的皮质如丝绸般柔软
美--甜蜜的生活从点滴的精致开始
帛美 质感之美，细节之美，精致之美
帛美是对意大利皮具文化的致敬，也是对追求美好生活的向往
"BO" means SILK--the excellent quality leather is soft like silk
"MEI" means BEAUTY-- the beauty begin from the sweet life
"BO MEI" means the beauty of quality, beauty of details and beauty of delicacy
Chinese name of SSIMO "BO MEI" is the appreciation for a quality beautiful life
意文解释|ITALIAN
SSIMO 意大利语中的感情符号
SSIMO is the symbol of emotion in Italian!
品牌定义|BRAND DEFINATION
品牌使命|BRAND MISSION
帛美SSIMO成为女人的朋友
SSIMO bring women together
品牌愿景|BRAND VISION
帛美SSIMO可以成为你工作中的搭档，生活中的闺蜜。
SSIMO became your work partner, friends in crime.
品牌宗旨|PHILOSOPHY
帛美SSIMO 带给你生活中的幸福
SSIMO bring you the happiness in life
品牌设计风格|BRAND DESIGN STYLE
摩登，率性，商务，优雅中的低调奢华
Modern,Smart,Professional,Famine with luxury for less.
品牌目标客户|Target Audience
25-45岁现代都市白领丽人
Age 25-45 years old urban professional
帛美SSIMO女人独立、自信、乐观、拥有梦想。
SSIMO woman is independent, self-confidence, optimistic and full of dream.
帛美SSIMO女人不断激发工作中的和热情，同时享受生活中的精致和细节。
SSIMO woman is innovative, passionate at work, as well as enjoy the details in life.
帛美SSIMO女人是摩登都市的明星，也是现实生活中的闺蜜，她们就在身边。
SSIMO woman is not only the spark of modern city, but also the friends in life,
SSIMO woman around us
产品分类|PRODUCT RANGE
都市系列|URBAN COLLECTION
商务 DAY BAG / 晚宴 EVENING BAG
针对都市白领女性的工作和社交，设计以性和礼仪性为主，造型简洁精致
For office lady’s work & social, design focused on professional
& formal, style simple & sophisticated.
休闲系列|CASUAL COLLECTION
周末 WEEKEND / 假日 HOLIDAY
面向大众女性的假日生活方式，设计以生活和休闲为主，造型休闲轻巧
For all ladies off work time, design focused on casual
& informal, style easy, light & colourful
系列|SIGNATURE COLLECTION
标志 THE A BAG / 跨界 CROSS OVER
专为女性设计的经典系列，设计以品质和细节为主
标志系列是永恒的主题，跨界系列会不断推陈出新
Special collection for ladies in demand,
design focused on quality & details, smart & casual,
A bag is THE signature of SSIMO woman in style,
the cross over project always come with suprises.
