品牌定位:
需求:轻价亲民,
奢侈品味,
市场:轻奢儿童仍是个空白点
品牌:专注儿童,品质
轻奢+童品:以轻奢童品为定位将是KLAOSD克劳斯顿切入市场的选择
品牌精神:
Courage: growth is a process of exploration, winging childlike innocence, it will fly higher and further.
勇敢:成长是一个探索的过程,给纯真的童心,插上勇敢的翅膀,它能飞的更远!
Independence: growth is a process of transformation, with full confidence, you will see the colorful world.
自立:成长是一个蜕变的过程,攒一份满满的信心,你能面这个未知而又多彩的世界。
Responnsibilty: growth is a process of settling, each step forward, you will have a better understanding of responsibility.
责任:成长是一个沉淀的过程,每一个脚步的前进,你都能更加理解责任的涵义。